About this Course
How does a good suggestion grow to be a viable enterprise alternative? What’s entrepreneurship and who suits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational ideas of entrepreneurship, together with the definition of entrepreneurship, the profile of the entrepreneur, the distinction between entrepreneurship and entrepreneurial administration, and the function of enterprise creation in society. You’ll discover the place expertise entrepreneurship and influence entrepreneurship align and the place they diverge, and also you’ll study confirmed methods for figuring out the chance, assessing the chance, speculation testing and making a prototype.
SKILLS YOU WILL GAIN
- Discovery-Pushed Planning
- Elevator Pitch
Syllabus – What you’ll study from this course
21 minutes to finish
Introduction and Course Supplies
This module was designed to introduce you to the workforce of Wharton professors who’re educating this course and others within the Entrepreneurship Specialization. Additionally, you will uncover that entrepreneurship has totally different functions and even totally different definitions in academia and in follow. By the top of this quick module, you’ll know what entrepreneurship means to you and others, and perceive among the frequent arguments about entrepreneurship as a subject of examine.
3 hours to finish
Module 1: Introduction to Entrepreneurship
This module was designed to introduce you to the broad definition of the various subject of entrepreneurship and to present you an outline of the sphere. You’ll study the varieties of entrepreneurs, the most typical classes of entrepreneurial ventures, and their key differentiating elements. Utilizing actual world examples, you’ll see entrepreneurship in motion in all kinds of environments, from small companies to social enterprises to giant companies. On the finish of this module, you’ll be capable to outline what entrepreneurship means to you, whether or not or not you match the profile of the entrepreneur, and classify your enterprise to others. You’ll additionally be capable to cite present examples of profitable entrepreneurial enterprises to help your personal enterprise.
2 hours to finish
Module 2: Alternative Evaluation
On this module, you’ll learn to uncover, develop, and assess alternatives, so you possibly can select one which has the perfect potential for fulfillment. Beginning an enterprise is unsure by nature, however you possibly can enhance certainty and reduce some danger by evaluating potential alternatives utilizing considerate processes confirmed that can assist you determine which alternatives are higher positioned for progress. You’ll learn to decide a market want, develop an answer, consider your answer utilizing a wide range of strategies, and strain take a look at your thought. You’ll additionally study a number of strategies of evaluating alternative, together with utilizing prospects, the VIDE mannequin, and the match methodology. You’ll see these processes utilized to actual world examples of each alternatives which had been finally profitable and people who failed. By the top of this module, you’ll be capable to apply these analysis course of to your personal alternatives, and/or use them to find new ones with higher potential for progress.
3 hours to finish
Module 3: Markets, Want-Discovering and Planning
This module will make it easier to outline your market, determine your consumer, harness the knowledge of the gang, and give you an knowledgeable plan to your enterprise. You’ll study market segmentation, decide consumer wants, use the aggressive panorama in addition to potential customers to refine your thought, and create a easy however highly effective plan to your start-up that can let you keep away from frequent errors and pitfalls. By the top of this module, you’ll be capable to refine your personal pitch, develop a clearer image of your consumer, and develop a helpful mannequin to your personal enterprise.
2 hours to finish
Module 4: Pitching, Testing, and Prototyping
On this module, you’ll learn to pitch your thought, take a look at it, and create a prototype. You’ll study why there’s no single formulation for a profitable pitch, the perfect methods for formulating good surveys, and techniques for creating prototypes for bodily items, software program, and companies. By the top of this module, you’ll be be capable to determine the important thing parts of a profitable pitch, know use surveys successfully to check your thought, and give you a plan for constructing a prototype of your personal services or products.